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How To Utilize A Podcast As A Marketing Tool For My Business?

by | Jun 17, 2018

Have you considered using podcasting to grow your brick and mortar business? It’s a relatively new thought for a brick and mortar business to use a podcast as a marketing channel, but the concept is gaining momentum.

While you may start with only a few downloads in the first few weeks, don’t give up, and don’t be discouraged, it goes up from there as your audience finds you. Others will discover your podcast and the content is evergreen. Audiences preferring podcasts are growing exponentially, with millions of people downloading podcasts every month.

Every person learns differently. Some prefer reading the material, some like to watch videos, while others want to hear to learn it. Let’s take a look at some of the ways to use a podcast as a marketing tool to grow your business:

Generating traffic

Podcasts remain a popular choice despite the massive growth in video streaming. It can help you reach a new audience. You can make a podcast about how to use your products with tips and tricks, encouraging the listener to check your products and buy them. It takes time to build your audience and is a work in progress, so don’t expect your debut podcast to bring you millions of customers.

Gain customer loyalty

Podcasts can be live or pre-recorded and are typically a one-way conversation, but it still helps form a strong relationship with your customers. Only when they feel there’s a connection or have something in common with the speaker, they will continue listening to you. When there’s trust in the relationship, they won’t mind taking a step forward and buying products or services of your brand. Podcasting is an amazing way to build connection with your target audience. Hearing your voice, story, and message in a more personal manner builds trust. As “they” say, people buy from people they trust.

Attract guests to engage in conversation

At the end of the podcast, you can place a call to action, asking your listeners to learn more or visit your website or social media to engage in discussions. Doing this will make them feel valued and help your podcast be interactive. Make sure you reply to each and every comment that you receive during the discussion because you never know what cross-marketing opportunities you will get through it.

Repurpose content

Your business should have a blog too, and you can repurpose your blog content into a podcast. Your podcast content can also be created into a blog giving you more fresh blog content. Part of our podcasting services is to help you repurpose your podcast content. It’s amazing what can be done to reach your audience using a podcast as part of your marketing strategy.


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Podovox is a full service digital marketing agency specializing in custom branded podcasts and websites.  We keep your marketing strategy moving forward in harmony so that you, your business, and non-profit can be heard!

We keep your marketing strategy moving forward in harmony so that you, your business, and non-profit message can be heard!

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